Reach - Campus Connection App
End-to-end branding system and UI/UX design for a campus networking & resource discovery platform.
Branding / UI Design · Internship at Pinear (2023) · Brand & UI/UX Designer
Reach is a platform that helps college students discover organizations, events, study groups, mentorship opportunities, and campus resources through a personalized feed and structured discovery flows. I designed it during my product design internship at Pinear.
I created a full branding system: logo suite (primary, wordmark, glyph), color architecture (core, semantic, neutrals), typography scale, iconography style, spacing grid, and motion guidelines.
The UI design includes onboarding flows, adaptive dashboard/feed, event & organization detail pages, tag-driven discovery, messaging previews, and notification system wires elevated to high-fidelity interactive components.
All components were built in a scalable design system in Figma (atoms → molecules → layouts), with documentation for states, accessibility contrast, and reusable interaction patterns.
Features
- Comprehensive visual identity system
- Figma component library w/ variants
- Onboarding + personalization flow
- Tag & interest-based discovery model
- Organization + event detail layouts
- Messaging & notification UI patterns
- Accessibility-aware color system
- Scalable design tokens structure
Process
Interactive Prototype
High-fidelity prototype demonstrating feed, discovery, and event flows.
