LakerHacks Visual Identity
Complete brand identity system for SUNY Oswego's annual hackathon including logo, graphics, and promotional materials.
Project Overview
As the creator and lead Graphic Designer of LakerHacks, I developed the complete visual identity for SUNY Oswego's annual hackathon event.
The branding system encompasses logo design, color palette, typography, promotional graphics, and digital assets used across all event touchpoints.
Created a cohesive brand experience that reflects the innovative and collaborative spirit of the hackathon while maintaining accessibility and visual impact across various media formats.
The identity system was designed to be scalable and adaptable for future iterations of the event.
Key Deliverables
Logo design and brand mark development
Event poster and promotional graphics
Digital asset library for social media
Typography and color system definition
Merchandise and swag design
Website visual elements integration
Signage and environmental graphics
Brand guidelines documentation
Design Process
Project Process
Brand Research
Initial research and mood boarding to establish the visual direction for LakerHacks.
Project Details
Timeline
Event Project (2024)
Role
Lead Graphic Designer & Brand Creator
Brand Identity
© 2025 Samantha J. Brown. All rights reserved.