LakerHacks Visual Identity
Complete brand identity system for SUNY Oswego's annual hackathon including logo, graphics, and promotional materials.
Event Branding · Event Project (2024) · Lead Graphic Designer & Brand Creator
As the creator and lead Graphic Designer of LakerHacks, I developed the complete visual identity for SUNY Oswego's annual hackathon event.
The branding system encompasses logo design, color palette, typography, promotional graphics, and digital assets used across all event touchpoints.
Created a cohesive brand experience that reflects the innovative and collaborative spirit of the hackathon while maintaining accessibility and visual impact across various media formats.
The identity system was designed to be scalable and adaptable for future iterations of the event.
Features
- Logo design and brand mark development
- Event poster and promotional graphics
- Digital asset library for social media
- Typography and color system definition
- Merchandise and swag design
- Website visual elements integration
- Signage and environmental graphics
- Brand guidelines documentation
Process
Brand Research
Initial research and mood boarding to establish the visual direction for LakerHacks.